|
|
|
 |
When you start your business |
|
When you expand your business |
|
When your business is experiencing change. |
Why then do so many businesses take their message for granted and fail to promote it consistently?
For 3 reasons:
-
No one is in charge of managing the customer message. Sure, there's PR, Advertising, Sales and Marketing. But what is the message each one is telling customers? Recent studies show that most times it isn't consistent.
-
More often than not, the message does not communicate the value of the business products or services to its customers i.e. employees, suppliers, current and potential customers.
-
Too often it takes a special event or even a crisis for a business to communicate its message resulting in a last-minute scramble just to get it out in time!
|
Hi, I'm Vida Jurisic. As a journalist I have written many articles over the years on successful businesses who had a remarkable message to communicate but few had a customer message strategy to promote it consistently.
The fact is you can't promote your message if you don't know clearly what your message is. Yet if you Google or Yahoo at random any number of business websites, you'll get an eyeful of their accomplishments but rarely do you get to read a message that communicates what the company is about, why it does what it does, and why customers should truly care about their products or services. |
|
To be sure your message works for you, I have developed a 3-STEP ACTION PLAN
|
|
To assess your message. This step is crucial as it determines whether or not you have a message based on key message criteria
|
|
|
To define or improve your message based on the assessment results
|
|
|
To identify your customer's preferred channels to communicate your message cost-effectively, in a timely manner. |
The 3-STEP ACTION PLAN is a complete message management solution supported by writing and editing services.
To get a clear idea of how you can start applying the 3-Step Action Plan right now, please visit Choose Your 3-Step Action Plan Program to select the program that best meets your business growth goals.
To help you get started, download Your Free Message Assessment Tool valued at $37.00 to understand whether or not your message works for you.
E-mail me your completed assessment and receive a no-cost mini-report that tells you if your message is working for you.
Enjoy a complimentary 30-minute telephone consultation valued at $75.00 by calling me at 1-416-360-8428 or e-mailing me at lavida@promoteaconsistentmessage.com to make an appointment for your telephone consultation.
Thank you for visiting. I invite you to bookmark this page and hope to welcome you often.
Vida Jurisic
|
|
